digital marketing the art of promotion of goods or services online done through banners,social media advertising, pre roll and mid roll videos,search engine advertising etc. research conducted in the u.s shows 81% of the people have a social media profile. this has grown from 24% in 2008. in 2017 revenue in the digital advertising amounts to US$90,472. Forecast shows that by 2021 the digital advertising market will have created a revenue of US$71,456. In digital advertising market 21.5% of revenue is corrected from retail. Below is a breakdown of revenue per industry:
retail:21.5%
automotive:11.9%
financial services:12.9%
travel:9.0%
computer and electronics:9.0%
fmcg:6.0%
health and pharmaceutical:5.0%
telecommunication:9.0%
entertainment and media:9.0%
to achieve the above revenue and the reach. you have to generate leads to your post.
SEO-search engine optimization, this is the process of affecting visibility of a webpage, website or a post in a search engine. the more a webpage appears in a search engine, the more the search engines visitors visit the website thus making it easier to convert this visitors into customers.
i will write on how this is done in my next post. stay tuned.
